ZEVS

Zevs is an anonymous contemporary French graffiti artist best known for his Liquidation series, in which he drips paint from recognizable Western logos to transform them from the known to the unstable. Some of the famous logos that have been subjected to this process include Chanel, McDonalds, Giorgio Armani, Louis Vuitton, Coca Cola, and Apple. Zevs was an early and influential graffiti artist and active as a tagger in Paris in the 1990s. He is named after a regional train, Zeus, that almost ran him over one day he was tagging down in the Metro. Working with other French artists in the second half of the 1990s like André and Invader, Zevs has been among the prominent figures who pioneered the French street art scene.